Rural System's

Challenge Program
developing healthful outdoor exercise
and related activities of the meaningful rural life

Challenge is a company that sponsors an annual field event on a Rural System Tracts. Some Tracts are public areas (e.g., Commonwealth wildlife management areas or Corporate Research Center). Its objective is to profit from:

  1. Reduced costs of life derived from healthful living over longer periods.
  2. Acquainting guests with all of the dimensions of Rural System
  3. Providing a notable target or justification for people exercising throughout the areas
  4. Linking exercise to health programs of Rural System
  5. Linking people to the trails and exercise units of Wildland Walkers and other units
  6. Encouraging year-around use of Rural System Tracts
  7. Providing income from visits, memberships, advertising, equipment and supplies, photography, and TV rights

The company:

The annual event, for example on a state wildlife management area of Mill Mountain Zoo, promotes the area and its principles and uses and sequences participants through a "county-fair" or commercial-convention of displays, positions, and tables.

It might be done in connection with a morning triathlon event.

Entrance fees are charged. Advertisers (limited) pay fees. (The Rural System options being advertised and promoted must be foremost. This can be considered an "outdoors advertising event" paid for by Rural System)

There are major events such as weight lifting. Special "toughman" and strong-person events are sponsored - weight lifting, rope climbing, stone tossing. This is regional and needs to be pioneer/outdoor/low-key in personality (not pulling aircraft, etc.). Rope pulling by participants and even guests may be considered. A contest for pulling a stone sled by mule and by people (increasing numbers) might be considered. Weights (bales of hay suspended on both sides of a lift-bar up to 500 pounds need to be used to give visual impact to the feats of strength (vs. the iron weights of the exercise room.)

An International Tug of War Team is created and a regional sport developed.

People who have lost weight, run distances, overcome health problems, changed their Chi-index significantly are recognized with major prizes.

Memberships include a web site access, special low-cost deals, health food rebates, articles on health, rebates for memberships in corporate participants, menus, news flashes about health and nutrition, first-aid advice. Winners of events are recognized and promoted.

Books on named diets and that of the Challenge are sold. A lowest-cost/maximum nutrition diet is studied and options made available.

Eating organic foods is encouraged, especially that grown in Rural System Gardens.

A special program for health and participation for older people may gain national notice.

One unit of the annual event highlights strength contests in otherwise-handicapped people

A linear programming diet service is offered to members.

Insurance related health programs are sponsored.

Research participation is encouraged with local college students and faculty.

Research results are reported.

High-quality tee shirts advertise the event and Rural System

See possible relations with Health System.

What: A Fun, Flexible way to Get Fit! Who: Teams of 6 people; co-workers or students. How: Set and obtain goals for physical activity AND fruit and vegetable consumption When: March 21- May 15, 2010 (8 weeks). Online registration begins February 22! Fee: $20 registration fee for employee teams is paid by Hokie Wellness Progress is entered and tracked online, captainís gifts and participant t-shirts are provided by Hokie Wellness! For more information:

Perhaps you will share ideas with me about some of the topic(s) above .


Rural System
Robert H. Giles, Jr.
July 3, 2005, October, 2008