developing healthful outdoor exercise
and related activities of the meaningful rural life
Challenge is a company that sponsors an annual field event on a Rural System Tracts. Some Tracts are public areas (e.g., Commonwealth wildlife management areas or Corporate Research Center). Its objective is to profit from:
The annual event, for example on a state wildlife management area of Mill Mountain Zoo, promotes the area and its principles and uses and sequences participants through a "county-fair" or commercial-convention of displays, positions, and tables.
It might be done in connection with a morning triathlon event.
Entrance fees are charged. Advertisers (limited) pay fees. (The Rural System options being advertised and promoted must be foremost. This can be considered an "outdoors advertising event" paid for by Rural System)
There are major events such as weight lifting. Special "toughman" and strong-person events are sponsored - weight lifting, rope climbing, stone tossing. This is regional and needs to be pioneer/outdoor/low-key in personality (not pulling aircraft, etc.). Rope pulling by participants and even guests may be considered. A contest for pulling a stone sled by mule and by people (increasing numbers) might be considered. Weights (bales of hay suspended on both sides of a lift-bar up to 500 pounds need to be used to give visual impact to the feats of strength (vs. the iron weights of the exercise room.)
An International Tug of War Team is created and a regional sport developed.
People who have lost weight, run distances, overcome health problems, changed their Chi-index significantly are recognized with major prizes.
Memberships include a web site access, special low-cost deals, health food rebates, articles on health, rebates for memberships in corporate participants, menus, news flashes about health and nutrition, first-aid advice. Winners of events are recognized and promoted.
Books on named diets and that of the Challenge are sold. A lowest-cost/maximum nutrition diet is studied and options made available.
Eating organic foods is encouraged, especially that grown in Rural System Gardens.
A special program for health and participation for older people may gain national notice.
One unit of the annual event highlights strength contests in otherwise-handicapped people
A linear programming diet service is offered to members.
Insurance related health programs are sponsored.
Research participation is encouraged with local college students and faculty.
Research results are reported.
High-quality tee shirts advertise the event and Rural System
See possible relations with Health System.
Perhaps you will share ideas with me about some of the topic(s) above .
Robert H. Giles, Jr.
July 3, 2005, October, 2008